Foresite Blog

We love the internet and quite often have something interesting to say about it. Our blog is somewhere for us to share and discuss our thoughts and all things internet. Feel free to share your thoughts with us by commenting (positive or negative) on any of the posts below.

Winser London goes live

We are really proud to announce the launch of the winserlondon.com.  The site launched the new fashion range from Kim Winser OBE, former CEO of Aquascutum and Pringle Scotland.  We have been working on the site in complete secrecy over the last few months and are really happy to be able to now show it off.

Winser London

As well as a great shopping experience, the site features an innovate Stylist Edit section that shows groups of clothes together in a look and allows customers to by any of the items of the look at one go.

It is another site built by us using Magento and is the latest in a list of fashion brands that have chosen Foresite to build their ecommerce website.

Temptation Gifts is live

The new Temptation Gifts (www.temptationgifts.com) site went live just in time for Christmas and has been a great success.  The site is built using Magento CE 1.7 and utilises memcached and full page caching to give a fast browsing experience.  The site uses our Brand Manager module that allows them to create dedicated brand landing pages for improved user experience as well as SEO.

The site is fully responsive with iPad, Phone (landscape) & Phone (Portrait) break points.

temptation

i-ride goes live

Last week saw the go live of i-ride (www.i-ride.co.uk), a fantastic vendor of prestige cycle brands.  The platform contains both B2C and B2B sites and is built using EPiServer Commerce, a .NET CMS and ecommerce platform.  The site has some fantastic tools on it including a complex bike configurator.

We’ve had fun building this on in EPiServer Commerce which works brilliantly with EPiServer CMS.

iride

Choicestore.co.uk goes live

Today saw the launch of our latest Magento site – www.choicestore.co.uk.  Choice is an established UK retailer of high-end branded fashion goods, selling brands such as DKNY, Vivienne Westwood, Prada and Ralph Lauren.  The site is optimised for both SEO and usability with a number of great features such as dedicated branded landing pages for both Men and Women.  We developed a new brand management module to give Choice full control over this area and will be offering it on Magento Connect soon.

We are really proud of this one so it is great to see it go live. The site not only looks fantastic but is really easy to use.  Take a look and buy yourself something nice!

choice-home

New Officers Club Magento EE site goes live

Wednesday saw the launch of the new Officers Club website.  The site is out latest Magento Enterprise site and has some great features.  The company is a sister company of Blueinc and is therefore built upon the same Magento implementation as a multi-site.  The stores even share some of the stock.

The launch was a great success as, on the day of launch, the site took more orders than any other day so far this year.  The day after the launch the number of orders was even higher.

oc-home

Foresite becomes Magento Silver Solution Partners

Partner_solution_silverToday we became Magento Silver Solution Partners.  This follows our commitment to investment in Magento with the aim to become one of Europe’s premier Magento solution providers.  You can view our partner listing here

We will soon be launching Magento Quick-Start; a fully optimised, localised and enhanced version of Magento Community Edition straight out of the box.  This will enable us to launch high-quality Magento sites at record speeds and at a very affordable cost.  More details to follow …

Magento Core Google Shopping extension bug

For the last few days we have been banging our heads against the wall trying to figure out why when we tried to add configurable products from a Magento enterprise 1.11 store to Google Shopping using Magento’s core Google Shopping extension, they were all showing as out of stock in Google.  After a great deal of digging and testing we finally got to the bottom of it and it appears to a bug in the extension.

The file: app/code/core/Mage/GoogleShopping/Model/Attribute/Availability.php uses the ‘isSalable’ function to determine whether a product is in or out of stock.  If a value of 1 returned it sets the availability to ‘in stock’ and if it is null, it sets it as ‘out of stock’.  This function works perfectly well normally but for some reason, when run within this extension, it always returns a null value for configurable products.  We didn’t delve into why that is.  Therefore, to get round this we decided to use a different function.

We commented out the line:

$value = $this->_googleAvailabilityMap[(int)$product->isSalable()];

and replaced it with:

$value = $this->_googleAvailabilityMap[(int)$stockItem->getIsInStock()];

This now checks to see if the item is in stock and does return a 1 if the item is in stock.  This does not check whether the item is enabled, just whether it is in stock but this is good enough for us.

Hopefully if you have been banging your head against a wall as well, this will help.

office.co.uk achieves #1 organic search result on Google for ’shoes’

Getting a number 1 organic ranking on a generic phrase or word such as ’shoes’ is gold-dust to an e-commerce site but that is what has been achieved with office.co.uk.  Through a lot of SEO and technical effort office.co.uk  is now ranked number 1 on Google for a number of generic phrases such as ’shoes’, ‘high heels’ and ‘ankle boots’.  The site also achieves top 3 results with other phrases such as ‘womens shoes’ and ‘mens shoes’.

This result is testament to not only the SEO efforts that have been put in place but also the speed and accessibility of the site.  The traffic that this result generates along with an impressive conversion rate translates into very significant revenues for Office.

If you want to find out more about, just get in touch.

office-shoes

KnowHowMart – the online marketplace for expert knowledge

For the past few months we have been working in partnership with 2 entrepreneurs to develop KnowHowMart - the online marketplace for expert knowledge. KnowHowMart allows any of us with expertise in the job we do to sell our advice (over the phone) to those seeking advice.  It is quick and easy to sign up as an expert or to add a specific requirement.  KnowHowMart then cleverly matches those seeking advice to those that can offer it.  Why not give it a go yourself.

khm

Blueinc Magento website goes live

Our latest Magento Enterprise site has gone live!  Blueinc are a major high street retailer offering good value urban streetwear to Men and Women.  As a big retailer (over 100 stores nationwide) they wanted a company that could take their web business to the next level and chose Foresite.  The site is built using Magento Enterprise and is integrated with Fact Finder, a third-party search merchandising service that allows Blueinc to merchandise their stock effectively.  We are pretty pleased with the results.  Blueinc have full content management control over all content and banners which gives them a good level of independance from us.

blueinc